Together, these retail-oriented features can help strengthen Pinterest as a shopping destination, providing merchants with more channels they can use to sell to audiences. The Your Shop feature may help Pinterest compete with Instagram, which added its own shopping tab last year. Oftentimes, an iPhone app won’t even load if there’s a significant update in the App Store that you haven’t downloaded and applied.

Soon, Pinterest users will be able to complete transactions without leaving the app, which can decrease friction and potentially bring in more conversions for eligible retailers. Like Pinterest Checkout, Your Shop is also currently in beta in the U.S., with plans for a wider release later this year. Billed as a “personal shopping concierge, powered by a taste-driven algorithm,” the newly announced “Your Shop” feature is a recommendations engine designed to suggest products, brands and creators to users based on their activities and preferences. Download Pinterest latest 11.9.0 Android APK Download Pinterest APK Pinterest APK 11.9.0 by Pinterest Old Versions More Information Package Name com.pinterest Languages English 34 more Requires Android Android 7. The platform expects to roll out this feature to more U.S.-based retailers over the course of this year. Currently in beta, the ability to purchase items within the Pinterest app is now available for certain U.S.-based Shopify retailers. Pinterest is expanding on its shopping capabilities with in-app checkout and a new personalized recommendations feature, the company announced at its Pinterest Presents event on Thursday.

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